Social platforms are no less than worlds where a ton of people virtually live. The smartest way to gain popularity and grab attention today is social platforms and everyone knows why. Celebrities, Influencers, and Companies understand the importance of brand awareness and popularity. This is the reason why almost every brand, whether it is a person or an organization makes sure to have an online presence. Social media platforms offer potential to brands or individuals to be seen by the maximum number of people and also earn from it.
According to a study by Statista, “Almost 4.57 billion people were active internet users as of April 2020, encompassing 59 percent of the global population”.
“As far as the number of social media users are concerned, In 2019, an estimated 2.95 billion people were using social media worldwide, a number projected to increase to almost 3.43 billion in 2023.”, reported Statista.
Why Social Media Platforms for Brand Awareness?
Today, how do people come to know about any brand? Someone tells them about it, they might have seen an advertisement, or either the brand is pretty popular that it has become the talk of the town. How does all this happen? The popularity of a brand can be referred to as brand awareness. Brand awareness can be simply defined as the limit to which people know or recognize a brand. Well-known and popular brands are often talked about and are known as big brands too. This is enough to prove the importance of brand awareness.
Now, what does brand awareness have to do with social media? As the number of people using social media platforms is increasing rapidly, the importance of social media is increasing too. And for a fact, businesses, influencers, and brands all realize this fact and thus work towards enhancing their social media presence. A few of the many ways to create or improve brand awareness are to use popular influencers, ad campaigns, referrals or simply posting good content in the form of blogs, articles, photos, or videos yourself.
How Does Social Media Facilitate Brand Awareness?
There isn’t just one way by which you can use social media for creating or improving brand awareness, there are many. And the best thing about these ways is that you can try and explore all of them if you wish to, to improve your brand’s awareness. A social media platform can boost brand awareness by:-
- Enabling Engagement
- Promoting Content
- Social Sharing
Most Popular Platforms to Increase Brand Awareness:
Everyone knows the importance of measuring the efforts taken in order to achieve a goal and also if the efforts are working or not. As far as brand awareness is concerned, you would probably use a beneficial tool for keeping track of things and analyze weekly or daily progress.
Tools that are to be considered when you are working towards brand awareness are analytics tools and social mention tools. Social profiles are also a great option as they help monitor social influence as well.
One such popular social mentioning tool is ConnectPal. ConnectPal is a platform where any user can create a profile and set a price on their content so that anyone can view the contents of their page. This platform has enabled users to benefit by building an audience and monetizing it from the start without having to build the standard infrastructure.